SEO Planning

Purpose

To reduce high exit rate and enhance visitor rate

My roles

SEO planning, User research, Coding(HTML/CSS/PHP)
・Found out people left the page after they read a few paragraphs of the column page
・Improved column page to reduce exit rate through adding related columns, table of contents and information about our fitness programs
・Suggested using a SEO tool for choosing appropriate keywords and created original SEO contents
・Added table of contents and related columns using WordPress plugins
・Cleaned HTML for better SEO experience

Measurable Results

Grew a fitness oriented column from 60,000 to 270,000 visits per month in two years through creating original SEO contents and improving HTML