Landing Page for ads

Purpose

To improve low conversion rate for booking trial lessons and reduce a high exit rate

My roles

UX research, Design, Coding
・Added extra information to the page because lack of information in the previous landing page require visitors leave the page to get important details
・Did an A/B test to find out which types of design work best for our customers
・Improved design consistency
・Developed the responsive page using HTML and CSS

Measurable Results

Conversion rate was improved from 1.34% to an average of 1.97% over the next six months after the changes were made